Damien Rozan

Community Manager

8 Reasons to Participate in LeadCoin’s Token Sale​

Our crowdsale is only 10 days away!!! We’re excited, yet we get it; you might not be as involved as we are. That’s why we’ve come up with our top 8 reasons why it’s a great idea to contribute to the LeadCoin Token Sale. 

 

1. We’re building the future of web marketing

Here’s a quick run down on the current web marketing funnel. You go to web giants like Google 

and Facebook and set up paid campaigns that drive traffic to your company’s website. The goal 

here is to encourage potential clients to leave their contact details, so you can reach out to them 

and offer them your product or service. As soon as someone leaves their details they go from 

being a website visitor to a lead. From there you just have to reach out to them and close the 

deal. Sounds easy enough, right? 

 

 

The problem is that in reality very few people who visit your website turn into leads and very few 

leads turn into paying customers. The conversion rate for paid campaigns is around 3%, meaning 

that 97% of the money that you spent bringing new leads to your website goes unused. This 

represents a significant flaw in the current web marketing funnel. 

 

Many of these unused leads are real people with a real need for a product or service, but they 

didn’t convert due to differences in budget, location, timeline and other factors. With LeadCoin, 

businesses can now upload these unused leads to the network and sell those leads to 

another business that could be a better fit. 

 

LeadCoin tackles the core problem with the current web marketing funnel which is a lack of 

qualified leads for businesses. With LeadCoin, businesses will take the power back from Google 

and Facebook and will create value for themselves by selling their unused leads and buying more 

hot leads from other businesses. Buyers, sellers and leads will all benefit from transactions 

creating a new type of economy in the digital marketing industry. 

 

2. Our team has the experience needed to make it happen

LeadCoin comes to you from the same team that brought you Webydo, a patent-protected 

website design platform. Webydo was named by Forbes as one of the five startups that are reshaping the web economy. LeadCoin’s founder, Shmulik Grizim, has founded three other successful companies, including Webydo. These companies have specialized in the Saas, website design and digital marketing industries. 

 

 

3. We’re part of of one of Blockchain’s largest groups in the crypto ecosystem

We currently sit in a Blockchain Hub, powered by Alignment Ventures. Alignment has 

supported other Blockchain companies such as Bancor, Stox, Kik and Sirin Labs, who had successful token sales of $153 million, $33 million, $98 million, and $157 million respectively. By working in the Blockchain Hub, we’ve received  first-hand guidance for our token sale and for the development of our Blockchain. We’re confident that LeadCoin will achieve great success largely in part to the expert advice and guidance from Alignment Ventures. 

 

4. The LDC Token’s value has significant growth potential

 

There are a few reasons why the LDC Token’s value has significant potential to rise. The LDC Token will be the only token that can be used to buy leads within LeadCoin, and there will be a limited number of LDC Tokens. As the volume of lead transactions increases and as more businesses and industries join the LeadCoin network the demand for the limited number of LDC Tokens will increase, thus increasing the token’s value.   

 

LeadCoin will also integrate the Bancor Protocol which will allow for continued liquidity of the LDC Token, as token holders will be able to convert their LDC to any other tokens in the Bancor network.

 

5. We provide a true alternative to Google and Facebook

Businesses want more qualified leads because more qualified leads fuel their growth. Google and 

Facebook are currently designed to send traffic, not leads to your website. They’re centralized networks that generate more value for themselves than they generate for their users.  Our CEO, Shmulik Grizim, explained the benefits of a decentralized web marketing network in an article on investing.com

 

“For example, web marketing is an extremely centralized industry dominated by the 

Google and Facebook duopoly. A decentralized web marketing solution that's based on 

blockchain technology could shift the power back to the hands of the businesses 

themselves allowing for trusted and secured transactions between two anonymous 

parties without any middleman.”

 

LeadCoin offers an alternative where instead of sifting through traffic campaigns, you can now 

focus on leads that you know are qualified and in need of your specific service. This way, 

LeadCoin provides a completely new method of web marketing, as you don’t have to spend the 

time and effort to build campaigns and then qualify all of your leads until you find the few that 

actually match your business. 

 

6. We use blockchain to disrupt the web marketing industry

Blockchain technology is the perfect engine to fuel LeadCoin’s decentralized network 

as the blockchain will reinforce trust and transparency, while removing the traditional middleman. 

Every stakeholder in the network has specific interests that are all supported by the trust and 

transparency of the Blockchain. Lead sellers will want to know that they’re receiving payment in 

the form of LDC directly to their wallets. Buyers want to make sure that they’re receiving exactly the leads that they purchased and that the lead descriptions are accurate. Both sellers and buyers will benefit from the token economy that’s mentioned above. Leads on the other hand want to have their needs met quickly and easily without being contacted by countless businesses. 

 

The current web marketing workflow, which is fully dependant on Google and Facebook, does not 

provide the same trust and transparency that would be present with the Blockchain. You have no 

idea who clicked on your digital ads and the leads that register on your website would not 

necessarily be qualified.

 

7. Leads are back in control of their own fate

Have you ever received unsolicited calls or emails after submitting your contact details on a 

website? I know I have, and it makes me feel uncomfortable knowing that any number of people 

could have access to my contact details when I submit them on a website. With LeadCoin, leads  

have to give their consent before being entered into the network. From there, Leads can rest 

assured knowing that their contact details are encrypted. This means that the only business who will have access to a lead’s contact details will be the one who buys them. And the whole transaction will be done in real-time, while the lead is hot, by a relevant service provider who bought the lead using our matching algorithm.

 

8. We created LeadCoin to Solve Our Own Problem 

 

I previously mentioned that LeadCoin comes from the same team that built Webydo. We created 

Webydo for professional designers who wanted full freedom of design without the need of a 

developer. While our marketing efforts have brought us many loyal customers, we also have 

300,000 unused leads. These are 300,000 people who came to our website, opened a free 

account and spoke to one of our sales representatives but didn’t match our service. While nearly 

all of these leads needed a website our platform was often too complex or too expensive, leading 

those leads to search for a different solution. 

 

If we had a platform like LeadCoin, we would have been able to sell our unused leads to a 

different solution, and we could have bought more qualified leads to fuel our own growth. Our first 

hand experience with the problem of not enough qualified leads coupled with our past success in 

developing new technologies makes us the ideal team to bring LeadCoin to the masses. 

 

9. We’re building the future of web marketing

Here’s a quick run down on the current web marketing funnel. You go to web giants like Google 

and Facebook and set up paid campaigns that drive traffic to your company’s website. The goal 

here is to encourage potential clients to leave their contact details, so you can reach out to them 

and offer them your product or service. As soon as someone leaves their details they go from 

being a website visitor to a lead. From there you just have to reach out to them and close the 

deal. Sounds easy enough, right? 

 

The problem is that in reality very few people who visit your website turn into leads and very few 

leads turn into paying customers. The conversion rate for paid campaigns is around 3%, meaning 

that 97% of the money that you spent bringing new leads to your website goes unused. This 

represents a significant flaw in the current web marketing funnel. 

 

Many of these unused leads are real people with a real need for a product or service, but they 

didn’t convert due to differences in budget, location, timeline and other factors. With LeadCoin, 

businesses can now upload these unused leads to the network and sell those leads to 

another business that could be a better fit.

 

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